Every once in a while, I have a conversation with coworkers about the new acronyms that invade our workplace in order to help us sell better.
BANT and GPTC are the hottest ones out there.
While I always appreciate new ideas, I often wonder why we make sales so difficult.
It really isn't about silly acronyms, but it should be more about
I have simplified it, right? Thats really it though.
Sure, you must navigate to the correct person, and you must navigate the timing...but do we really need these acronyms? Here are some of my made up acronyms with some things that you should consider on a sales call, coordinated with some acronyms that have other meanings.
After further review, this is all just sales mumbo jumbo BS. If you need an acronym to sell, then you probably need to rethink your schtick.
Just go out and understand what your prospects need to succeed...and provide it them. It really is that simple....Which reminds me of my favorite acronym. KISS
PS: If you happen to enjoy acronyms, here are a few other ones (real ones)
I just came across this video. It explains a lot about Apple and Steve Jobs' success. It also explains the "Think Different" campaign. It is an internal meeting that he had, just weeks after his return to the company.
The passion. It is what impressed me the most.
Who is Michael?
Husband, Father, Salesman, Author.