Many times, while I am in between meeting, I am faced with a 45 minute stretch where I have nothing to do. I used to just sit in the car, get a cup of coffee, or make a couple of calls.
These days, due to some company initiatives, I have been stopping by client's offices, and I have found some great ways to stay in front of my clients. Here are a couple of ideas.
These days, due to some company initiatives, I have been stopping by client's offices, and I have found some great ways to stay in front of my clients. Here are a couple of ideas.
1. The Starbucks Card:
Next time you go to Starbucks, buy yourself $100 in Starbucks cards in $5 denominations. Get a sharpie, and write your email address on them, and leave them in your glove compartment.
Next time you do a drop by, bring your business card, a Starbucks car and a smile. Let your client know that you care enough to get them hopped up on caffiene.
Next time you go to Starbucks, buy yourself $100 in Starbucks cards in $5 denominations. Get a sharpie, and write your email address on them, and leave them in your glove compartment.
Next time you do a drop by, bring your business card, a Starbucks car and a smile. Let your client know that you care enough to get them hopped up on caffiene.
2. Promo Items from your company:
My company is pretty good about getting promo items. From bluetooth speakers, to coffee mugs, to pens, we give out all sorts of items. I always keep a stash of the really good ones in my car for just such an occasion.
BONUS: If you have company pens, you should be replacing pens at restaurants with ones with your company logo. This is a no brainer, especially if you are selling insurance or any other B2C service.
If your company doesn't have promo items, you can always reach out to my friend Carrie Krauthamer at carrie@captiv8promos.com. She can hook you up.
My company is pretty good about getting promo items. From bluetooth speakers, to coffee mugs, to pens, we give out all sorts of items. I always keep a stash of the really good ones in my car for just such an occasion.
BONUS: If you have company pens, you should be replacing pens at restaurants with ones with your company logo. This is a no brainer, especially if you are selling insurance or any other B2C service.
If your company doesn't have promo items, you can always reach out to my friend Carrie Krauthamer at carrie@captiv8promos.com. She can hook you up.
3. Big Honking Costco Cake:
Many years ago, I was trying to get the attention of a company that wasn't too fond of CoStar (the company I work for).
So I went to Costco, and I ordered a large birthday cake, with their famous buttercream frosting. I had the prospects logo and CoStar's logo printed on the cake....and I delivered it to their office on a Monday morning.
By the end of the week, I had secured a meeting with management.
I'M NOT SAYING THAT IT WAS BECAUSE OF THE CAKE...but I am not saying it WASN'T because of it.
(Extra points for putting Lightning McQueen on the cake)
Many years ago, I was trying to get the attention of a company that wasn't too fond of CoStar (the company I work for).
So I went to Costco, and I ordered a large birthday cake, with their famous buttercream frosting. I had the prospects logo and CoStar's logo printed on the cake....and I delivered it to their office on a Monday morning.
By the end of the week, I had secured a meeting with management.
I'M NOT SAYING THAT IT WAS BECAUSE OF THE CAKE...but I am not saying it WASN'T because of it.
(Extra points for putting Lightning McQueen on the cake)
The Biggest Takeaway:
Don't walk in empty handed. Even if it is with a report, whitepaper, a copy of a news article...
NOW GO GET THOSE CLIENT VISITS IN!
Don't walk in empty handed. Even if it is with a report, whitepaper, a copy of a news article...
NOW GO GET THOSE CLIENT VISITS IN!
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