These days, due to some company initiatives, I have been stopping by client's offices, and I have found some great ways to stay in front of my clients. Here are a couple of ideas.
Next time you go to Starbucks, buy yourself $100 in Starbucks cards in $5 denominations. Get a sharpie, and write your email address on them, and leave them in your glove compartment.
Next time you do a drop by, bring your business card, a Starbucks car and a smile. Let your client know that you care enough to get them hopped up on caffiene.
My company is pretty good about getting promo items. From bluetooth speakers, to coffee mugs, to pens, we give out all sorts of items. I always keep a stash of the really good ones in my car for just such an occasion.
BONUS: If you have company pens, you should be replacing pens at restaurants with ones with your company logo. This is a no brainer, especially if you are selling insurance or any other B2C service.
If your company doesn't have promo items, you can always reach out to my friend Carrie Krauthamer at firstname.lastname@example.org. She can hook you up.
Many years ago, I was trying to get the attention of a company that wasn't too fond of CoStar (the company I work for).
So I went to Costco, and I ordered a large birthday cake, with their famous buttercream frosting. I had the prospects logo and CoStar's logo printed on the cake....and I delivered it to their office on a Monday morning.
By the end of the week, I had secured a meeting with management.
I'M NOT SAYING THAT IT WAS BECAUSE OF THE CAKE...but I am not saying it WASN'T because of it.
(Extra points for putting Lightning McQueen on the cake)
Don't walk in empty handed. Even if it is with a report, whitepaper, a copy of a news article...
NOW GO GET THOSE CLIENT VISITS IN!