These days, due to some company initiatives, I have been stopping by client's offices, and I have found some great ways to stay in front of my clients. Here are a couple of ideas.
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Next time you go to Starbucks, buy yourself $100 in Starbucks cards in $5 denominations. Get a sharpie, and write your email address on them, and leave them in your glove compartment.
Next time you do a drop by, bring your business card, a Starbucks car and a smile. Let your client know that you care enough to get them hopped up on caffiene.
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My company is pretty good about getting promo items. From bluetooth speakers, to coffee mugs, to pens, we give out all sorts of items. I always keep a stash of the really good ones in my car for just such an occasion.
BONUS: If you have company pens, you should be replacing pens at restaurants with ones with your company logo. This is a no brainer, especially if you are selling insurance or any other B2C service.
If your company doesn't have promo items, you can always reach out to my friend Carrie Krauthamer at [email protected]. She can hook you up.
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Many years ago, I was trying to get the attention of a company that wasn't too fond of CoStar (the company I work for).
So I went to Costco, and I ordered a large birthday cake, with their famous buttercream frosting. I had the prospects logo and CoStar's logo printed on the cake....and I delivered it to their office on a Monday morning.
By the end of the week, I had secured a meeting with management.
I'M NOT SAYING THAT IT WAS BECAUSE OF THE CAKE...but I am not saying it WASN'T because of it.
(Extra points for putting Lightning McQueen on the cake)
Don't walk in empty handed. Even if it is with a report, whitepaper, a copy of a news article...
NOW GO GET THOSE CLIENT VISITS IN!