THE 3 WOWS AND OTHER SALES TIPS I LEARNED ALONG THE WAY
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Quick Tip:  The Drop Off

8/10/2018

1 Comment

 
Many times, while I am in between meeting, I am faced with a 45 minute stretch where I have nothing to do.  I used to just sit in the car, get a cup of coffee, or make a couple of calls.

These days, due to some company initiatives, I have been stopping by client's offices, and I have found some great ways to stay in front of my clients.  Here are a couple of ideas.
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1.  The Starbucks Card:

Next time you go to Starbucks, buy yourself $100 in Starbucks cards in $5 denominations.  Get a sharpie, and write your email address on them, and leave them in your glove compartment.

Next time you do a drop by, bring your business card, a Starbucks car and a smile.  Let your client know that you care enough to get them hopped up on caffiene.

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2.  Promo Items from your company:  

My company is pretty good about getting promo items.  From bluetooth speakers, to coffee mugs, to pens, we give out all sorts of items.  I always keep a stash of the really good ones in my car for just such an occasion.

BONUS:  If you have company pens, you should be replacing pens at restaurants with ones with your company logo.  This is a no brainer, especially if you are selling insurance or any other B2C service.

If your company doesn't have promo items, you can always reach out to my friend Carrie Krauthamer at carrie@captiv8promos.com.  She can hook you up.

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3.  Big Honking Costco Cake:

Many years ago, I was trying to get the attention of a company that wasn't too fond of CoStar (the company I work for).

So I went to Costco, and I ordered a large birthday cake, with their famous buttercream frosting.  I had the prospects logo and CoStar's logo printed on the cake....and I delivered it to their office on a Monday morning.

By the end of the week, I had secured a meeting with management.  

I'M NOT SAYING THAT IT WAS BECAUSE OF THE CAKE...but I am not saying it WASN'T because of it.

​(Extra points for putting Lightning McQueen on the cake)

The Biggest Takeaway:

Don't walk in empty handed.  Even if it is with a report, whitepaper, a copy of a news article...

NOW GO GET THOSE CLIENT VISITS IN!
1 Comment
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